Drakkar Noir is racing back into television advertising for the first time in nearly a decade, launching a new campaign that features Drakkar Noir spokesperson and Dale Earnhardt Jr. and his #8 race car. Building on the unprecedented and successful 2002 initial year of the partnership between prestige fragrance Drakkar Noir and the fast-paced world of Winston Cup Racing, the new TV spot brings last year’s print ad to life. It blends the power, passion, performance and sensuality of the fragrance with Earnhardt Jr. and the speed and intensity of racing. The new ad will launch on February 20 on the Speed Channel with four to six ad flights planned for 2003. The ad will also be seen in regional markets through department store ad buys. Supporting the TV and print campaigns will be personal appearances by Earnhardt Jr., a traveling show car program at retail outlets in more then 25 markets across the U.S., and other retail outreach including special offers of Drakkar Noir/Earnhardt Jr. items including collectable die-cast cars. As part of the partnership, the Drakkar Noir logo is prominently displayed on the uniforms worn by Earnhardt Jr., his team, and the lower quarterpanel of his #8 Chevrolet.( Yahoo Biz )(2-20-2003)
