Scott Hayes, General Mills Motorsports Manager, announced their first foray into the Craftsman Truck series and their endorsement relationship with our Honey Nuts Cheerios brand with Bill Lester, driver of the #8 Dodge Ram Dodge. They hope to have Lester on some packages of Honey Nut Cheerios. This weekend Bobby Hamilton Racing has allowed General Mills to run the Honey Nut Cheerios logo on Lester’s truck. It’s a one-race deal there. It’s a personal services relationship for the rest of the year.(Golin Harris PR)(3-13-2003)
