Charter Communications, Inc. announced a full-season NASCAR Busch Series primary sponsorship agreement with Roush Racing for the 2004 race season. Greg Biffle and the #60 Roush Ford Taurus, will make an all-out pursuit of the 2004 Busch Series championship to help build awareness for Charter brands. The 2002 Busch Series Champion, Biffle is one of only a handful of drivers to score wins in NASCAR’s top three series. Roush Racing owner Jack Roush said he is eager to get the #60 team back in action and add even more victories to its stellar history. The power of the Charter Communications/Roush #60 program will be underscored with the first-time pairing of the driver and crew chief collectively responsible for nine victories out of the 34-race 2002 season. Biffle notched four wins in ’02. Brad Parrott, who led Roush Racing’s entry (with driver Jeff Burton) to five wins in just 14 races, will lead the team as Crew Chief. Biffle’s 2004 return to the #60 NBS program will make the 33-year-old Vancouver, Wash., native one of the busiest competitors in the garage. In addition to the Busch program, Biffle will compete in a full, 36-race Nextel Cup Series schedule driving the #16 Roush entry. The sponsorship will be managed by East Aurora, NY based Cenergy Sports & Entertainment. Cenergy will manage all aspects of the Charter race car program, including a 200+ event mobile marketing program. This mobile marketing program will travel to all Charter markets and demonstrate the latest broadband technology including high definition television, high speed Internet access, video-on-demand, interactive television, and more.
Roush said specific details about running Biffle in both series would be revealed later. “Where scheduling difficulties possibly arise due to geographic or weather-related issues, Roush Craftsman Truck Series star Carl Edwards will stand by to qualify (or possibly even race) the #60 Charter Communications Taurus if needed,” Roush said. More information about Charter can be found at www.charter.com.(Roush Racing PR)(12-18-2003)
