As part of the excitement surrounding next weekend’s “Great American Race” in Daytona, and proving yet again the marketability of the sport’s flashy young drivers, Gillette will be unveiling a series of national television spots this weekend featuring its Gillette Young Guns — Kurt Busch, Dale Earnhardt Jr., Kevin Harvick, Jimmie Johnson, Matt Kenseth, and Ryan Newman. The two 30-second spots will debut during the telecast of the Budweiser Shootout, which airs Saturday on TNT. Both spots will continue to run exclusively during NASCAR programming on TNT, NBC and FOX throughout the 2004 race season. The two 30-second commercials utilize the friendship and competitive nature of the six young drivers, along with the fast-paced excitement of motorsports, to promote the MACH3 Turbo Champion Razor. This is the first time Gillette has used NASCAR personalities in their television advertising, and is part of a multi-faceted season-long promotion between Gillette, NASCAR and the six drivers.(Alan Taylor PR)(2-6-2004)
