Jeff Green and the #43 Cheerios/Betty Crocker Dodge team didn’t have the type of finish they had hoped Sunday, but Atlanta children still had a big win. Green ran into handling problems, completed 321 laps of 325] and finished 28th in the race. Cheerios Spoonfuls Of Stories and First Book, a national non-profit organization, had agreed to donate 43 books to Atlanta children through the new Atlanta-area First Book chapter for every lap Green completed in the race. Cheerios and First Book made the maximum donation anyway – 13,975 new books. The books-per-lap donation is part of the ongoing Cheerios Spoonfuls of Stories program, which gets books into the hands of children. More than 60 percent of low-income families have no books at all in their homes for their children. Racing audiences shared in the excitement by cheering on the #43 Dodge, which sported a special Cheerios Spoonfuls of Stories paint scheme for the race.(Williams Company), see an image of the car on my #43 Teams Schemes page.(3-21-2005)
