In recognition of April as Alcohol Awareness Month, Diageo is donating its space on Kurt Busch’s #97 Ford during this weekend’s race in Bristol to “Ask, Listen, Learn: Kids and Alcohol Don’t Mix” – a multimedia program that provides parents with important tools to talk to their children about the consequences of underage drinking. The space, which covers the lower hood and rear quarter panel areas of the car, is normally occupied by the company’s Crown Royal and Smirnoff ICE brand logos. Busch will carry a special message on the No. 97 Sharpie Retractable “Autographs for Education” Ford during this weekend’s Food City 500 race at Bristol Motor Speedway: kids and alcohol don’t mix. For more information about Diageo, its people, brands, and performance, visit diageo.com.(Alan Taylor Communications)(4-1-2005)
