Travelodge Hotels announced the renewal of its associate sponsorship of the #16 National Guard Ford Taurus, driven by Greg Biffle, in the 2005 NASCAR Nextel Cup Series. The agreement continues the Travelodge brand’s two-year relationship with Roush Racing of Concord, N.C. As part of the agreement, Travelodge Hotels will appear as the team’s primary sponsor at Darlington Raceway’s Carolina Dodge Dealers 500 on May 7.(PRN Newswire)(3-24-2005)
UPDATE: This weekend the #16 National Guard Ford will feature a special Sleepy Bear logo on the hood. Sleepy Bear is the official mascot for Travelodge, now in their second year of associate sponsorship with the #16 National Guard Ford.(Roush Racing)(5-6-2005)
