Leading up to this weekend’s Allstate 400 at the Brickyard, defending NASCAR Nextel Cup champion Kurt Busch will take his driving off the track by partnering with Crown Royal in its signature “Safe Rides Home” program. As part of this initiative to promote responsible drinking and getting home safely, Crown Royal and Busch will launch a fleet of #97 Fords in downtown Indianapolis, offering bar patrons rides in replicas of the purple and gold Crown Royal #97 Ford – some will even be personally driven home by NASCAR champion Kurt Busch himself. On Thursday, August 4, from 9:00 p.m.-1:00 a.m., consumers are encouraged to sign up at a special Crown Royal #97 taxi stand outside participating bars on Meridian Street (just north of Jackson Place) for a safe ride home. In total, 10 Crown Royal cars will be in rotation and residents within a 20-mile radius of Indianapolis that are 21 years of age or older are eligible for rides. There is a four-passenger limit per car. Consumers can sign up for free rides home at a specially decorated taxi kiosk in downtown Indianapolis as part of Crown Royal’s “Be a Champion. Drink Responsibly” program that promotes responsible drinking. For more information go: www.crownroyalracing.com
Crown Royal’s integrated motorsports marketing plan includes primary sponsorship of the #97 car at six races during the 2005 season, including the Allstate 400 at the Brickyard. When Crown Royal is not a primary sponsor, the brand supports Kurt as an associate sponsor of the #97 car throughout the 2005 season.(Alan Taylor Communications)(8-4-2005)
