Blavod Extreme Spirits announced that Players Extreme vodka will be an associate sponsor on the #4 Lucas Oil Chevy, with driver Mike Wallace, beginning in Richmond this past weekend. The sponsorship, featuring a co-promotion with the team’s Wide Open Performance – Enhanced Formula Energy Drink, will highlight the vodka’s extreme smoothness and drinkability to NASCAR’s 75 million fans. The first market for the combined distribution and marketing effort is the state of Texas, where Eclipse Distribution Services, one of the fastest growing distributors, will be partnering with both brands to increase market share throughout the entire state.(Morgan-McClure Motorsports)(9-14-2005)
