After spending seven days at the top of eBay’s “Most Watched” list, the opportunity to ride shotgun with Dale Earnhardt, Jr., sponsored by the Wrangle* brand, went for $42,100 with 100% of the winning bid benefiting the American Red Cross. NASCAR superstar Dale Earnhardt, Jr., The Dale Earnhardt Foundation, and the Wrangler* brand conceived the auction to raise funds for relief efforts for Hurricane Katrina, Hurricane Rita and subsequent hurricanes during the 2005 season. The winning bidder will ride with Dale Jr. on Oct. 26, 2005, at the Wrangler brand’s “Take a Test Drive with Dale Jr.” event at Lowe’s Motor Speedway. A check ceremony will be held that same day recognizing the donation with officials from the American Red Cross. The winning bidder was Don Crawford of Ocala, Fla. Mr. Crawford bid on the auction as a gift for his wife Debbie, who is a Dale Jr. fan. Having felt the impact on Florida from last year’s hurricanes, Don wanted to do something to help the people along the Gulf Coast.(DEI)(10-7-2005)
