The Challenger brand, which already graces a full line of quality tractors, combines and hay tools, is making its debut as a Nextel Cup Series primary sponsor by riding on board with Johnny Benson and the #23 Bill Davis Racing Dodge at Atlanta Motor Speedway next weekend for the Bass Pro Shops MBNA 500. Atlanta is Challengers home track, as the corporate headquarters for parent company AGCO Corporation are located in Duluth, Ga. Next weeks appearance in the NASCAR garage will not be the first association between NASCAR and Challenger. The Challenger brand made its initial Nextel Cup sponsorship debut as a new associate sponsor of the #22 Caterpillar car this August in the Allstate 400 at Indianapolis Motor Speedway, and has been along for the ride every weekend since. It will continue its associate program with the No. 22 team through 2006. The last couple of years, HOLT CAT in Dallas, Texas, has supplied Texas Motor Speedway with several Challenger wheel tractors that are used for year-round maintenance of the 1,500-acre complex. For more information on any of Challengers full line of agricultural products visit www.challengerag.com. For further updates regarding Bensons Nextel Cup run in Atlanta, check in at www.billdavisracing.com.(10-20-2005)
