hearing Prilosec OTC will become an associate sponsor for #31 Jeff Burton and that a Prilosec OTC paint scheme will run in 2006, Cingular Wireless is the primary sponsor for Burton and the #31 team. Prilosec OTC had been with the #40 Ganassi Racing team and ran a scheme once a year with Sterling Marlin..now with the #14 team.(12-28-2005)
UPDATE: Prilosec OTC announced new sponsorships with Richard Childress Racing’s #31 Nextel Cup Series team and NASCAR. Starting with the 2006 season, both relationships will elevate Prilosec OTC’s marketing efforts within NASCAR. “Success in our business is measured by performance,” said Richard Childress. “Prilosec OTC is all about performance in treating frequent heartburn with an over-the-counter medicine. Thanks to Prilosec OTC, frequent heartburn is something I don’t worry about all of the time. We’re proud to have Prilosec OTC as a member of the #31 Cup team.” Later this season, Prilosec OTC, proud sponsor of NASCAR will unveil the Victory of a Lifetime Sweepstakes. This sweepstakes will award the Grand Prize winner and, accompanying friends and family, a NASCAR season, that up to now, fans have only dreamed of. 2006 will also mark Prilosec OTC’s inaugural season as a “Proud Partner of NASCAR.” Prilosec OTC’s NASCAR relationship includes heartburn remedy category exclusivity and will allow Prilosec OTC to integrate NASCAR marks into all Prilosec OTC, NASCAR related marketing initiatives. Prilosec OTC’s Major Associate sponsorship of RCR’s #31 Chevy will be highlighted by a unique one-race paint scheme each season that will transform the orange #31 Cingular Chevy into a purple racing machine. Throughout the NEXTEL Cup Series season, Prilosec OTC will be positioned on Jeff Burton’s firesuit and the lower rear quarter panel of the #31 Cingular Chevy.(Yahoo Biz), still no word on which race the scheme will be run but see the scheme on my #31 Team Schemes page.(2-16-2006)
