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DirecTV to sponsor RCR? UPDATE 2:

March 22, 2006 at 12:00 AM

looks like DirecTV will be an associate sponsor on the #07 Jack Daniel’s RCR Chevy Clint Bowyer will drive in 2006. See the schemes on my #07 Team Schemes page.(1-31-2006)
UPDATE: NASCAR partner DIRECTV has announced an official partnership with Richard Childress Racing (RCR), one of NASCAR’s premier racing teams. Through the partnership, DIRECTV will be an associate sponsor of the #07 Jack Daniel’s Chevy and its driver, Clint Bowyer, during the 2006 Nextel Cup Series season. The association with RCR aligns DIRECTV with one of the sport’s most well-respected racing programs and one of the sport’s most exciting young drivers. DIRECTV also will be primary sponsor of the #07 Chevy at three Nextel Cup Series races this season at Martinsville (April 2), Pocono (June 11) and Talladega (October 8).
As the nation’s leading digital TV service, DIRECTV has a long history with NASCAR, though this announcement marks the company’s first official sponsorship of a Nextel Cup team. The service has become an integral part of the sport by providing millions of fans the opportunity for the most enhanced, unique NASCAR viewing experience at home and trackside. DIRECTV has also become a critical piece of racing equipment for crew chiefs, as teams up and down pit road rely on the digital picture and sound to aid spotters and monitor car performance throughout the entire race. The partnership with RCR and Clint Bowyer will enable DIRECTV to create consumer marketing and retail promotions targeting NASCAR’s loyal fan base. In addition, the relationship will provide DIRECTV the opportunity to increase awareness of its new DIRECTV Plus ® DVR among race fans and emphasize current and future features that will enhance their race viewing experience.(RCR Site)(2-10-2006)
UPDATE 2: RCR, along with DIRECTV, will unveil a new look for the #07 Chevy Friday, March 24 at 10a.m. in Victory Lane at Bristol Motor Speedway. The #07 DIRECTV Chevrolet will make its debut the following weekend in the DIRECTV 500 at Martinsville Speedway. Driver Clint Bowyer, crew chief Gil Martin and senior vice president of advertising and public relations, Jon Gieselman, from DIRECTV will be on hand for the unveiling.(RCR PR)(3-22-2006)