Hershey’s scheme for Harvick at Daytona, to make S’Mores:

The Hershey’s Milk Chocolate brown will don the #29 RCR Chevy hood of Kevin Harvick this weekend at Daytona International Speedway. The Hershey Milk Chocolate bar is one of five special paint schemes The Hershey Company will run throughout the 2006 season. Hershey’s driver Kevin Harvick and members of the Richard Childress Racing Team will light up the infield on Thursday, June 29, at Daytona with a S’mores campfire event. Celebrating this quintessential summertime snack, Hershey’s will distribute more than 2,000 S’mores kits complete with graham crackers, marshmallows and Hershey’s Milk Chocolate bars to fans staying in the infield to celebrate race week at Daytona International Speedway. Randomly selected kits will contain invitations to join Harvick and the Team for “s’more” fun around the campfire. Local Boy Scout Troops will get the campfire started; while Smoky the Bear looks on to ensure a safe party in the Fan Zone.(RCR PR), see an image of the scheme on my #29 Team Schemes page.(6-28-2006)