#48-Jimmie Johnson and the Levi Strauss Signature brand have launched a series of webisodes featuring Johnson and his smart-talking sidekick, “Lil’JJ”. This is type of webisode is believed to be a first for a NASCAR driver. “Creating the Lil’ JJ webisodes was a great experience,” said Johnson. “I really enjoyed working with the Levi Strauss Signature brand on this project which shows a different fun side of my personality.” The webisodes can be accessed through levistrausssignature.com.(Alan Taylor PR)(8-20-2006)
