This weekend at Richmond, the #66 Best Buy Racing Chevy that Jeff Green drives will carry logos promoting Gold Rush, a groundbreaking interactive reality game from Mark Burnett and AOL.com – where players literally can turn their entertainment and pop culture knowledge into gold. Gold Rush launches online at www.aol.com/goldrush Wednesday, Sept. 13. Best Buy, primary sponsor of driver Jeff Green and the #66 Haas CNC Racing Chevy, is a sponsor of the game, and the Best Buy brand will be integrated throughout game clues and challenges. Chevrolet, Coca-Cola Zero, T-Mobile USA, Inc. and Washington Mutual are also Gold Rush sponsors. The hood of the yellow and blue #66 entry will be emblazoned with the game’s logo, a bar of gold, surrounded by Best Buy’s signature yellow price tags and the tagline, “Yellow leads to gold.” The game’s website address, AOL.com/Goldrush, will be displayed on the car’s quarter panels, along with the Best Buy logo. For a complete list of rules and eligibility requirements, visit www.aol.com/goldrush.(GMR PR)(9-6-2006)
