Jeans, Johnson a Perfect Fit: For Levi Strauss Signature jeans, Jimmie Johnson is the perfect fit. After three years of a successful partnership, the mass retail brand recently extended its sponsorship with the NASCAR driver and Hendrick Motorsports through the 2009 calendar year. As part of the three-year agreement, the Levi Strauss Signature brand will continue to be the official apparel sponsor of Johnson, as well as the official jeans of the #48 Hendrick Motorsports team. The Levi Strauss Signature brand will continue to feature the El Cajon, Calif., native in its national marketing and public relations programs.(Alan Taylor Communications PR)(10-30-2006)
