While NASCAR has steadfastly said this decision [to allow AT&T on RCR’s #31 Nextel Cup car] will not impact negotiations for a new Busch Series sponsor, [Sprint Nextel Marketing Executive Dean] Kessel said he believes it could. “If I’m looking at the Busch Series as a potential sponsor for that and I’m seeing what’s going on here, that changes the dialogue,” Kessel said.(SceneDaily.com)(5-20-2007)
