Captain Thunder reports….am hearing that Hendrick Motorsports owner Rick Hendrick has been in talks with two beverage sponsors for Dale Earnhardt Jr.’s racecar for 2008. One is Pepsi [or a Pepsi Product] and the other is Monster Energy. Pepsi has had a running relationship with Hendrick for many years as they have shared the sponsorship of Jeff Gordon’s #24 car with the DuPont Corporation. Monster Energy has had a recent relationship with Dale Jr. and JR. Motorsports. Monster is all set to sponsor the late model car that Supercross legend Jeremy McGrath will drive for JR. Motorsports this year for a 10-race run. Look for an announcement soon as teams must have sponsorships and car numbers to the merchandise manufacturers for merchandise to be ready for February’s Speed Weeks in Daytona.(Captain Thunder site) AND a note, Monster Energy drink is marketed by Anheuser-Busch, who also owns Budweiser, Earnhardt Jr.’s current sponsor.(anheuser-busch.com). MORE Dale Earnhardt Jr.’s marketing team at JR Motorsports has been working on an apparel deal with Adidas that could put his own line of ClimaCool wear in major sporting goods retailers, a place where NASCAR has had no presence. Earnhardt’s own endorsement muscle is again evident in the deal with Adidas, which is believed to be a separate agreement from Earnhardt’s new relationship at Hendrick. It’s uncertain if the Adidas relationship might blossom into a team sponsorship deal. Earnhardt, though, was looking to go in a different direction. Sources say he was more interested in the lifestyle approach that Adidas offered through its ClimaCool brand, which could include Dale Jr. jerseys, performance T-shirts or other mainstream sportswear, as well as footwear. No launch date for any lifestyle line could be determined. Meanwhile, team owner Rick Hendrick offered no sponsorship news last week on Earnhardt’s new ride. Although Budweiser has made it clear that it’s interested in continuing its relationship with Earnhardt, other sponsor conflicts must be navigated. Kellogg’s and Carquest have a contract to be co-primary sponsors on Hendrick’s #5 car the one that will be vacated by Kyle Busch to make room for Earnhardt through 2009.(Sports Business Journal)(6-20-2007)
