Best Buy Co., Inc., announced that Comcast Corporation, a Best Buy retail partner, will be the primary sponsor of the #66 Haas CNC Racing Chevy and driver Jeff Green during the Nextel Cup Series weekend at Chicagoland Speedway. Green’s Chevy Monte Carlo will carry a special black and yellow design representing Comcast, the nation’s leading provider of cable, entertainment and communications products and services. Comcast is an associate sponsor of the Haas CNC Racing team this season, appearing on the #66 Chevy in races where Best Buy is the car’s primary sponsor. The sponsorship is designed to raise awareness of the Best Buy/Comcast partnership, which allows customers to sign up for Comcast’s Triple Play bundle of Digital Cable, high-speed Internet and digital voice services, at Best Buy retail locations, and at www.BestBuy.com. While the Chicagoland event marks the first time the Comcast Chevy will be seen on track, Comcast customers have already gotten a glimpse of the special paint design. For the past month, an advertisement featuring the car with driver Jeff Green has been airing on Comcast cable systems. The spot, which was filmed at Hickory (N.C.) Motor Speedway, shows Green winning a race while driving a car with three wheels. The ad is designed to remind Comcast customers that they can subscribe to Comcast’s Triple Play bundle of Comcast’s Digital Cable, high-speed Internet and digital voice services, and “Win with Three.”(GMR Marketing/Best Buy PR), see an image of the car on my #66 Team Schemes page.(7-10-2007)
