Talladega Superspeedway announced today that Mountain Dew will sponsor the NASCAR Craftsman Truck Series race on Saturday, October 6. “We are delighted to partner with Mountain Dew on our truck race. I believe the exciting style of racing that the trucks bring to Talladega Superspeedway matches well with the Mountain Dew brand and its exciting style of advertising and promotion,” said President of Talladega Superspeedway Rick Humphrey. The legendary Talladega Superspeedway is the ideal track for the first running of the Mountain Dew 250,” said Ralph Santana, VP, sports, media and entertainment marketing, Pepsi-Cola North America. “Mountain Dew has strong southern roots and we know this event will be a great celebration for us and the fans.”(Talladega Superspeedway PR)(9-14-2007)
