Levi Strauss has notified Hendrick Motorsports driver #48-Jimmie Johnson that it will not continue its personal services agreement with him beyond the 2007 Nextel Cup season, according to the SportsBusiness Journal. The company has been Johnson’s official apparel sponsor since 2004. Last fall, it announced a three-year contract with Johnson that was to run through the 2009 season. A corporate official told the SportsBusiness Journal that it would be going in a different direction than being the official jeans of the team.(SceneDaily.com)(9-18-2007)
