The Craftsman Truck Series was seen by more Total Viewers in 2007 than in any other season since moving to SPEED in 2003 according to Nielsen Media Research. With an average Total Viewer count of 686,000, the Truck Series also saw impressive growth in younger demos, posting its best numbers in Men 18-34, Men 18-49 and Men 25-54. To increase exposure of the NASCAR Craftsman Truck Series and its participants, SPEED made two races from 2007 available to FOX (Martinsville and Mansfield) and developed a new popular pre-race program, NCTS Setup, hosted by Krista Voda. In 2008, the effort will continue as the plans are to again air a pair of Truck races on FOX, with the remainder live and exclusive to SPEED. SPEED will wrap up the 2007 NCTS season on Dec. 7, with coverage of the NASCAR Craftsman Truck Series Banquet from Florida (9:00pm/et), as well as re-airs of the Trucks ’07: A Rivalry Renewed (8:00pm/et) and Bobby Hamilton: Live to Race, Race to Live (10:00pm/et).(SPEED/tv PR)(11-30-2007)
