LENOX and Jeff Burton Team Up:

LENOX announced the kick-off of the LENOX Extra Mile Heroes Program. #31-Jeff Burton and LENOX are conducting a search for users and suppliers of industrial tools who go the extra mile. The winner of the LENOX Extra Mile Heroes Program could receive up to $1 million to split with their charity of choice. In recognition of the LENOX Extra Mile Heroes, the New Hampshire Motor Speedway (NHMS) Sprint Cup race has added a lap; making it the LENOX Industrial Tools 301. For the first time in NASCAR history, the length of the Sprint Cup race will be 301 laps to honor the efforts of these heroes. For more information and to vote, see the Jayski’s Racing Charities Page, see an image of the car on the #31 Team Schemes page.(1-29-2008)