Schering-Plough, makers of the non-drowsy allergy medication, Claritin, today announced a first-time sponsorship deal with allergy sufferer Carl Edwards for the 2008 Sprint Cup racing season. Edwards, a member of the Roush Fenway Racing team and 2007 Nationwide [then Busch] Series champion, will drive the #99 Claritin Ford Fusion during selected spring races, and Claritin branding will appear on his #99 Office Depot Ford Fusion and firesuit throughout the season. Edwards, who takes Claritin to treat his allergy symptoms, will serve as spokesperson for the Claritin “Clear to Drive” campaign. He will also be featured in the Claritin brand’s new advertising campaign. Additionally, a sweepstakes launching later this year will give five lucky NASCAR fans the opportunity to win a trip around the track with Edwards, and one will win a Ford Mustang.(PR Newswire)(2-1-2008)
