For members of the Coca-Cola Racing Family, each victory in a Sprint Cup Series race is traditionally followed by a thirst-quenching chug of an ice cold Coke Zero in the winner’s circle. This weekend, 13 of the sport’s top drivers will attempt to give fans around the country their own “taste of victory” by taking the checkered flag in the inaugural Coke Zero 400 Powered By Coca-Cola at Daytona International Speedway. The Coke Zero “Taste of Victory” program will give fans an added incentive to pull for their favorite Coca-Cola Racing Family members during this weekend’s race. If any one of 13 drivers sponsored by Coca-Cola wins, people across the United States will be able to enjoy the Real Coke Taste and Zero Calories of Coke Zero for free. Participating Coca-Cola Racing Family drivers include #20-Tony Stewart, #29-Kevin Harvick, #31-Jeff Burton, #11-Denny Hamlin, #8-Mark Martin, #16-Greg Biffle, #19-Elliott Sadler, #26-Jamie McMurray, #43-Bobby Labonte, #55-Michael Waltrip, #07-Clint Bowyer and #6-David Ragan. #45-Terry Labonte also is eligible as the driver of the #45 Petty Enterprises Dodge and substitute for Coca-Cola Racing Family member Kyle Petty, who is in the TNT broadcast booth this weekend. If a Coca-Cola Racing Family driver takes the checkered flag Saturday night, fans will be able to visit www.CokeZero.com July 5 through July 13 and follow the instructions to receive a coupon for a free 20-ounce bottle of Coke Zero. The debut of the Coke Zero 400 Powered By Coca-Cola is part of a 10-year sponsorship agreement between Coca-Cola North America (CCNA) and International Speedway Corporation (ISC). Coupons for free 20-ounce bottles of Coke Zero will be redeemable until September 1, 2008 at participating retailers across the country where Coca-Cola products are sold. Limit is one coupon per person. All U.S. residents 13 years of age or older are eligible.(PR)(7-1-2008)
