“Lysol Clean” womens bathrooms at some races: Lysol announced that it will educate families at NASCAR races around the country about the importance of disinfection to help protect themselves from germs and the illnesses they cause. Lysol will activate its sponsorship through comprehensive marketing programs on several levels throughout the year, including customer hospitality, product promotions and at-track marketing. Fans will have the opportunity to visit five”Lysol Clean” womens bathrooms on-site at nine race events in 2009, each cleaned and maintained by Lysol Brand ambassadors: Bristol (2 races), Charlotte (2 races, All-Star and Oct), Atlanta (Sept), New Hampshire (Sept), Infineon, Texas (2 races). Other elements of the sponsorship include exit samplers at the bathrooms, the distribution of Lysol coupons, Sprint Vision ads, bathroom signage and the Lysol logo on fan guide track maps to help identify”Lysol Clean” bathrooms. Lysol is in its eighth year as part of the racing program of Earnhardt Ganassi Racing with Felix Sabates as an associate sponsor. The partnership includes deck lid logo placement all season long on Juan Pablo Montoyas #42 Target Chevy and a Lysol primary paint scheme for the October 17 race in Charlotte at Lowes Motor Speedway.(PR)(3-20-2009)
