Wave Energy Drink announced an expansion of its current six-race deal with Tommy Baldwin Racing and driver of the #36 Toyota, Michael McDowell, to include the remainder of the 2009 NASCAR season. The company initially signed an agreement in August 2009 to take advantage of six key dates, but the success and brand exposure for Wave Energy Drink led to increased involvement. Wave Energy Drink will now appear as the primary sponsor of the #36 Toyotas through the Miami-Homestead season finale on November 22,, 2009. Tommy Baldwin Racing will now also experience full branding of the race cars, team uniforms and fire suits. Wave Energy Drink also plans to make a big splash at Lowe’s Motor Speedway during the Bank of America 500 Weekend on October 15-17th. Wave will share a presence outside the race track for product sampling and giveaways. In addition, Wave Energy Drink-themed golf carts will circulate on the property with the assistance of several brand ambassadors. For more information on Wave Energy Drink, please visit www.tastethewave.com.(TBR/Everest-Marketing Group)(10-15-2009)
