After five years of partnership, Jack Daniel’s announced in September they would be discontinuing their NASCAR sponsorship with the conclusion of this weekend’s race. In honor of their association with Richard Childress Racing, Jack Daniel’s has placed the name of every driver, crew member and administrative person who was part of their program at RCR on the hood of this weekend’s #07 Chevy that Casey Mears drives. This will be the last time fans can purchase Jack Daniel’s souvenirs from the #07 merchandise trailer. And, Mears will be making his final autograph appearance there on Sunday, Nov. 22 at 12:15pm/et and Mears will make his “last call” at the Jack Daniel’s Experience on the same day at 12:00pm/et.(RCR)(11-19-2009)
MORE: Leave it to Jack Daniel’s to come up with a personal touch for their finale as primary sponsor for Richard Childress Racing’s #07 Chevy this weekend in Homestead-Miami Speedway. Just like Jasper Newton “Jack” Daniel personally made sure his recipe for Jack Daniel’s Old No. 7 was always carried out by human touch. After five seasons with RCR, Jack Daniel’s and the people of parent company Brown-Forman wanted to show their appreciation in a very personal way for this weekend’s race in South Florida. So, they placed the names of everyone who worked on the program since partnering with RCR in 2005 right on the hood of the #07 Jack Daniel’s Chevy. Drivers, crew chiefs, crew members and administration personnel are all being honored with approximately 140 names placed all around the words “Jack” and “Thanks” on the hood. “The last five years in the sport has been fun and exciting, to say the least,” said Dave Stang, Assistant Vice President of Brand Awareness for Jack Daniel’s. “It took a ton of people, and all those fantastic fans, to help Jack get its responsible drinking message communicated throughout the USA and beyond. We recognize them all with this little token of appreciation, Jack would be proud.” During their time with RCR in NASCAR, three drivers drove the #07 Jack Daniel’s Chevrolet. Dave Blaney in 2005, Clint Bowyer 2006 to 2008 and Casey Mears in 2009, who collectively earned two victories, two pole awards, 21 top-five and 61 top-10 finishes.(RCR), see an image of the hood on my #07 Team Schemes page.(11-19-2009)
