Richard Childress Racing has extended its partnership agreement with BB&T Corporation for the full-service financial institution to continue as a primary sponsor for eight races and the all-star race and a major associate sponsor of Clint Bowyers #33 Chevy for the remaining 28 races in the NASCAR Sprint Cup Series. The Winston-Salem, N.C.-based corporation will also retain its status as the Official Bank of Richard Childress Racing. The primary sponsorship races for BB&T on the #33 Chevy occur within BB&Ts primary branch banking footprint, which extended into Alabama while simultaneously increasing its market share in Florida last August. The #33 BB&T Chevy will compete March 7 and September 5 at Atlanta, March 21 at Bristol, March 28 and October 24 at Martinsville, April 25 and October 31 at Talladega, May 1 at Richmond, and May 22 at Charlotte Motor Speedway for the annual Sprint All-Star Race. ‘The BB&T/RCR partnership has been successful both on the track and in the marketplace,’Â said Richard Childress, president and CEO of Richard Childress Racing. ‘BB&T has created winning activation programs for its customers and clients through its racing activities and RCR has been fortunate enough to take BB&T to the winners circle in the Sprint Cup Series and Nationwide Series, as well as the head table at the Nationwide Series championship banquet. We appreciate their continued commitment to RCR and the sport as a whole.’Â The BB&T/RCR partnership began in 2007 with a partial Nationwide Series program with Bowyer. The program expanded in 2008, with primary sponsorship in the Nationwide Series and a two-race primary position with Bowyers Sprint Cup Series program. Bowyer & Company went on to capture the 2008 NASCAR Nationwide Series drivers championship and won the Sprint Cup Series race in May at Richmond International Raceway. The program moved fulltime to the Cup Series in 2009.(RCR), see an image of the scheme on my #33 Team Schemes page and images from 2009 on my 2009 #33 Team Schemes page.(1-14-2010)
