Keyed-Up Motorsports announced that working in conjunction with Racer Management, it welcomes Juice Air Fresheners and its distributor SMELLmyCAR.com to co-primary sponsorship of its #90 Chevy and driver Casey Mears for the Kobalt Tools 500 at Atlanta Motor Speedway, March 7, 2010. In the project, SMELLmyCAR.com will run as a primary sponsor on select races and an associate sponsor of the team throughout the 2010 season. SMELLmyCAR.com is the prime outlet available for purchase of the newest air fresheners on the market. This new partnership provides another reason for shoppers to discover the scents that Juice Air Fresheners has to offer. Juice Air Fresheners competes in Auto Air Fresheners, a market dominated by strong competitors. Hakim added, ‘When we heard about Casey and Keyed-Up Motorsports we saw a good fit for our product. We both actively run and operate our businesses, and are chasing after our dreams.’Â(Keyed-Up Motorsports PR)(3-5-2010)
