3M, a diversified technology company serving customers with innovative products and services and a long-time partner of NASCAR, have announced the renewal of the companys official sponsorship with the sport. The agreement extends the relationship an additional five years beginning in 2011 and expands the categories for which 3M holds exclusive NASCAR marketing rights. 3M brands involved include Post-it, Filtrete, Scotch branded products and others. For nearly 10 years, numerous 3M products associated with automotive, industrial, professional and home use applications, have secured exclusive category status with NASCAR taking advantage of NASCARs mark and promotional and marketing programs. The 3M products associated with this agreement include automotive refinish supplies, abrasives, tapes, adhesives and sealants, protectants, paint spray products, furnace filters, reflective and graphic films, wire connectors, cable ties, wire markers, hearing products, Post-it products, cloth products, respirators, automotive cleaning products, medical bandages and label products. Numerous 3M products are integrated into todays NASCAR Sprint Cup Series car including attachment tapes, Bondo body filler, adhesives and sealants, as well as abrasives and the Accuspray paint systems used in the construction of the car. 3Ms association with motorsports spans decades and has taken many forms over the years. In addition to holding multiple NASCAR officially-licensed product categories, 3M is a long-time sponsor of NASCAR racing as primary sponsor for Roush Fenway Racings #16 3M Ford Fusion driven by Greg Biffle in the NASCAR Sprint Cup Series. 3M continues to support NASCAR as a Prize Money & Decal Program (contingency) sponsor in the NASCAR Sprint Cup Series, NASCAR Nationwide Series, NASCAR Whelen All-American Series, and NASCAR Canadian Tire Series, with prize money provided to eligible teams.(NASCAR)(9-10-2010)
