#7-Robby Gordon, involved in a legal battle with Specialized Bicycle Components, has altered the logo for his Speed Energy drink. A settlement in the case is likely, according to court filings, and apparently will come with the alteration of the logo, which keeps the two diagonal orange bars of the original Speed Energy logo but does not include the connecting bar that made it look more like the letter S. Specialized obtained an injunction in federal court last month to keep Gordon and Robby Gordon Motorsports from using his original logo on the new drink – which he is selling in order to fund his race team – after claiming that his logo looked too much like the one used by the bicycle company. The injunction was to go into effect once Specialized posted a $3 million bond to cover damages in the event it lost the lawsuit. According to recent court filings, no bond has been posted. The two sides participated in mediation Nov. 23 and “are now working towards a potential settlement of this action.”(Scene Daily)(12-10-2010)
UPDATE – Case settled: Robby Gordon Statement about Speed Energy Logo:
“To our fans and SPEED Energy supporters’¦I am happy to announce that we were able to reach a mutually beneficial settlement of our dispute with Specialized Bicycles regarding logos, and we will soon be selling all of our same merchandise with our new SPEED Energy Logo. In fact, we anticipate having merchandise with the new SPEED Energy logo available for on-line purchase between December 18th-20th with shipping available for holiday delivery. In the meantime, merchandise with the old logo has been discontinued. SPEED Energy plans to have energy drink products with the new SPEED logo available in stores in early January 2011. Please continue to check back for updates on when and where products will be available in your area. We want to thank you for your continued support of SPEED Energy and Robby Gordon Motorsports. We believe the new look of the product and merchandise is cooler than anything youve seen.”(Planet Robby)(12-13-2010)
