JD Motorsports has partnered with Cowboys & Aliens, the upcoming action-thriller from director Jon Favreau (Iron Man) that stars Daniel Craig, Harrison Ford and Olivia Wilde, in theaters July 29. For the first time in NASCAR history, a film will serve as a primary sponsor of a car for multiple races, and as many as 60,000 fans will have the chance to have their pictures displayed on the Cowboys & Aliens-themed car. The new partnership, which runs for 10 weeks, kicks off at the Top Gear 300 at Charlotte Motor Speedway on May 28, where the #01 Cowboys & Aliens Chevy, driven by NASCAR veteran Mike Wallace, will be unveiled. The car’s paint scheme features a mysterious lone cowboy, portrayed in the film by Daniel Craig, and action scenes from the event film. As a unique promotional tie-in, NASCAR and film fans will have the opportunity to be included on the car by having their submitted photos incorporated into the design as a mosaic. The mosaic version of the #01 Cowboys & Aliens car will be revealed for the first time at the Subway Jalapeno 250 at Daytona on July 1, 2011. As part of the promotion, fans may also enter for a chance to win a trip to the Subway Jalapeno 250 at Daytona to see their picture on the car in person. Any fan who has been selected to have his or her photo on the car may visit www.cowboysandaliensmovie.com to see a 3D rendition of the car and search for their photo by name.(JD Motorsports), see an image of the car on my #01 team paint schemes page.(5-25-2011)
