This weekend’s Chevrolet Camaro SS pace car for the AdvoCare 500 at Atlanta Motor Speedway will feature a different look for a good cause. Chevrolet will feature a specially-themed Camaro SS pace car for the NASCAR Sprint Cup Series events at both Atlanta and Richmond. This weekend’s pace car will be pink in honor of National Breast Cancer Awareness Month for October. For each caution lap that the pace car leads the Sprint Cup field under for the next two races, Chevrolet will make a $200 contribution to the American Cancer Society. “With Octoberâwhich is right around the cornerâbeing National Breast Cancer Awareness Month, Chevy wanted to take this opportunity to raise awareness of our collaboration with the American Cancer Society by pacing with specially themed Camaro SS pace cars the NASCAR Sprint Cup Series races at Atlanta and Richmond,” said Jeff Chew, Chevy Racing Marketing Manager. “Hopefully, this will serve to help race fans remember all of the upcoming events in October, and remind everyone that we all can do our part in helping in the fight against breast cancer.”(AMS)(9-2-2011)
MORE: A brigade of pink-clad breast cancer survivors invaded pit road at Atlanta Motor Speedway Friday morning for pace car rides, driver meet-and-greets and more. The survivors were guests of Chevrolet in support of the American Cancer Society. The 30 survivors were treated to rides in the pink Chevrolet Camaro SS pace cars and truck, driven by NASCAR drivers Clint Bowyer, Jamie McMurray and Ron Hornaday Jr. Chevrolet painted the pace cars pink for this weekend to serve as a reminder that Breast Cancer Awareness Month is coming up in October. In addition to the pink pace cars, Chevy will also donate $200 per caution lap in Sunday’s AdvoCare 500 NASCAR Sprint Cup race to the American Cancer Society. “We decided to make them pink to stand out and make a statement,” said Maria Stenbom, Assistant Marketing Manager for Chevy Racing and a breast cancer survivor as well. “As we like to say, at Chevy we’ve been part of people’s lives for 100 years, even through the detours.”
Those detours create life bonds, as was evident on pit road Friday. Pink dominated the normally testosterone-filled alley, while hugs, smiles, laughter and tears also mingled with the sight of the pink pace car flashing around the track. “We’re all sisters,” said Alice Ramsey of Brooks, Ga. “We’re like sorority sisters, but of a sorority we didn’t rush for and wouldn’t have picked.”
Ramsey, a Delta flight attendant and a member of the Piedmont Cancer Hospital’s task force, said she had never been to a race before and didn’t consider herself a race fan before Friday morning’s experience. “But I am now!” she said. Survivor Kathy Smith said that even though she knew nothing about racing before entering AMS, she felt like an insider after her track ride with Hornaday. “He hit the bump that makes the cars go into the wall in turns 3 and 4,” Smith said. “The other drivers wouldn’t take us up there, but Ron did. To me, that was so neat, to know exactly what they’re talking about and actually feeling what the truck does when you hit that bump.”(AMS)(9-3-2011)
