Jayski's NASCAR Archives

El Monterey To Serve as Primary Sponsor for Stewart at Talladega:

  • El Monterey, the No. 1 frozen Mexican food brand in the United States, is looking to be No. 1 at the end of Sunday’s NASCAR Sprint Cup Series race at Talladega (Ala.) Superspeedway. The line of convenient Mexican snacks will adorn Tony Stewart’s #14 Chevy throughout the Talladega race weekend in its first stint as a primary sponsor at the elite Sprint Cup level, joining longtime sponsor Office Depot. “We’re obviously very proud to have El Monterey join Office Depot this weekend at Talladega,” said Stewart, who won at Talladega in October 2008 while totaling six second-place finishes in 25 career Sprint Cup starts at the 2.66-mile oval. “It’s a partnership that has only grown since they joined Stewart-Haas Racing, and to see El Monterey on the hood tells me this partnership works well for them, too.” El Monterey has served as an associate sponsor of Stewart’s #14 Office Depot/Mobil 1 Chevy since the beginning of the 2011 season, with its sister snack brand, Tornados, serving as an associate sponsor on Stewart’s car since 2010 and as a primary sponsor of Stewart’s SHR teammate, #39-Ryan Newman.(Stewart-Haas Racing), see an image of the scheme only #14 Team Schemes page.(10-19-2011)