UPDATE: General Mills and The Kroger Co. announced it will partner with Richard Childress Racing and veteran driver Elliott Sadler on the #33 Chevy for the 54th annual Daytona 500 on February 26, 2012 at Daytona International Speedway. General Mills, entering its fourth year of partnership with the Welcome, N.C.-based organization, is teaming up with The Kroger Co. for a special paint scheme celebrating the great brands from both organizations. The special red, white and blue paint scheme adorning Sadler’s Chevy for “The Great American Race” will feature the Kroger Co. Family of Stores, Fred Meyer Jewelers and several General Mills brands. The Minneapolis, Minn.-based General Mills also sponsors RCR’s #31 Wheaties Chevy in the NASCAR Sprint Cup Series with driver Jeff Burton.(RCR)(1-25-2012)
Sadler could run Daytona 500: UPDATE:
UPDATE: General Mills and The Kroger Co. announced it will partner with Richard Childress Racing and veteran driver Elliott Sadler on the #33 Chevy for the 54th annual Daytona 500 on February 26, 2012 at Daytona International Speedway. General Mills, entering its fourth year of partnership with the Welcome, N.C.-based organization, is teaming up with The Kroger Co. for a special paint scheme celebrating the great brands from both organizations. The special red, white and blue paint scheme adorning Sadler’s Chevy for “The Great American Race” will feature the Kroger Co. Family of Stores, Fred Meyer Jewelers and several General Mills brands. The Minneapolis, Minn.-based General Mills also sponsors RCR’s #31 Wheaties Chevy in the NASCAR Sprint Cup Series with driver Jeff Burton.(RCR)(1-25-2012)