5-hour Energy announced it will sponsor Michael Waltrip Racing’s #15 Toyota driven by Clint Bowyer for the all but one of the remaining races in the 2012 NASCAR Sprint Cup season. The move increases 5-hour’s sponsorship from 25 to 37 events. ‘5-hour Energy is extremely excited about the consumer exposure and sales growth we have achieved since moving up to the NASCAR Sprint Cup Series and partnering with Michael Waltrip Racing and Clint Bowyer this season,’ said Scott Henderson, president of 5-hour Energy. Waltrip said the team’s internal numbers show the #15 Toyota has garnered tremendous exposure for 5-hour in the first seven races. MWR and 5-hour Energy announced a 25-race partnership at Kansas Speedway in October. Today’s announcement means 5-hour Energy will sponsor the #15 for 35 of 36 points races in 2012. 5-hour ENERGY also sponsored the #15 in the Budweiser Shootout at Daytona and will sponsor the #15 in the Sprint All-Star Race at Charlotte. Aaron’s will sponsor Bowyer at Talladega Superspeedway on May 6 in his only non-5-hour race in 2012. The car will honor the University of Alabama’s BCS National Championship football team.(MWR)(4-20-2012)
