Kellogg Company, a partner of Roush Fenway Racing since 2010, will activate their multi-year entitlement sponsorship of this weekends Cheez-It 355 at The Glen and run their second primary paint scheme with Carl Edwards in the #99 Cheez-It Ford Fusion. Cheez-It brands parent, the Kellogg Company, has been involved with NASCAR since 1991. However this will be the companys first entitlement sponsorship. The announcement with Watkins Glen International was first made in January of 2013.(Roush Fenway), see an image of the car on the #99 team paint schemes page .
