Time Warner Cable Inc. will be the primary sponsor in more NASCAR Sprint Cup Series races after broadening its relationship with Hendrick Motorsports. The expanded partnership makes Time Warner Cable primary sponsor of the #5 Chevrolet SS team with driver Kasey Kahne for six races in 2013 and five races in both 2014 and 2015. Previously, Time Warner Cable committed to sponsor four primary events per season from 2013 through 2015. In addition, Time Warner Cable will be a primary sponsor of the #88 Hendrick Motorsports team with driver Dale Earnhardt Jr. for five events in 2013, including four during the Chase for the NASCAR Sprint Cup. The #88 Time Warner Cable Chevrolet SS will appear Sept. 7 at Richmond, Sept. 15 at Chicago, Sept. 22 at New Hampshire, Oct. 6 at Kansas, and Oct. 12 at Charlotte. ‘Weve been extremely happy with the results from our NASCAR initiatives’ said Jeffrey Hirsch, Time Warner Cables executive vice president and chief marketing officer, Residential Services. ‘The on-track performance of Hendrick Motorsports is well documented, but theyve also put significant resources into building a world-class marketing operation. Its been a team effort, and were seeing terrific exposure and return.” As part of the new sponsorship agreement, Time Warner Cable will collaborate with Hendrick Motorsports sister company, Hendrick Automotive Group, as a marketing partner. The organizations will work together to develop marketing solutions specific to the automotive industry using Time Warner Cable product offerings. With the expanded Time Warner Cable relationship, all remaining primary sponsorship inventory for Kahnes #5 Chevrolet SS team has been filled for the 2013 and 2014 seasons.( Hendrick Motorsports ), see an image of the #88 car on the #88 Team Schemes page .
