A Wyoming manufacturer – or at least its logo – will hit the fast lane later this month when its serves as primary sponsor for NASCAR racer Mike Wallace’s car at Daytona International Speedway in Florida. Unker’s, a ‘therapeutic salve’ manufactured solely in Upton with a staff of five and sold through about 50 retailers in Wyoming and hundreds worldwide, will sponsor Wallace’s #28 car at a Feb. 22 race starting at 1 p.m.’This is a one-time event for us (all I can afford) but WOW!,’ wrote Patricia Pendleton, owner of parent company Olde Tyme Remedies in an email. ‘What an opportunity. Not only will 100,000 people attend the race, but it is live on ABC, ESPN, Sirius Radio, etc.’ Pendleton added that she is ‘stepping out on faith’ to borrow money from her bank to pay for the sponsorship, which is ‘nothing to sneeze at.’ Most sources peg the costs of a primary sponsorship deal for a single race in the six-figures range, though Pendleton said she didn’t want to divulge her contract’s cost. Unker’s logos incorporate the phrase ‘To God be the Glory,’ and that is exactly who Pendleton is directing the glory to with this development. She said the sponsorship came as an extension of a conversation with Mike Wallace that had started three years earlier when Pendleton was the new owner of Unker’s. Wallace told her he had noticed many members of his pit crew using the salve to treat cuts, scrapes and various other mechanic maladies.(Wyoming Business Journal), see an image of the car on the #28 team paint schemes page
