Celebrating the sport’s commitment to protecting and preserving the environment, NASCAR officially kicked off its second annual NASCAR Race to Green initiative at Martinsville Speedway. NASCAR is sports’ sustainability leader and this effort is intended to build awareness around the programs the sanctioning body, industry, and a wide range of partners have in place to help reduce the sport’s carbon footprint. A key pillar of the initiative is a call-to-action for fans and the industry to donate trees that will be planted across the country as well as in a number of areas recently devastated by natural disasters. NASCAR fans can visit www.NASCAR.com/green to donate trees – $1 per tree for a 2-3 foot sapling – to be planted in those areas with the support of The Arbor Day Foundation. Fans are encouraged to share their own efforts around green innovation by using the hashtag #NASCARGreen. Social media highlights of the industry’s sustainability efforts will be featured on NASCAR.com/Green. NASCAR will go ‘green’ throughout the month-long initiative with visual reminders reinforcing the importance of this campaign. The color green will be prominently displayed on race vehicles and at tracks across the three NASCAR national series, NASCAR Home Tracks and International Series.(NASCAR)(3-29-2014)
