Speed Perks, Advance Auto Parts’ customer loyalty program, will serve as the primary sponsor for Sam Hornish Jr. and the #9 Ford Fusion at the NASCAR Sprint Cup Series event at Kentucky Speedway this weekend. Speed Perks offers loyal customers the opportunity to earn rebates and special incentives from their in-store purchases. As customer loyalty programs become a widespread practice for retailers, NASCAR provides the perfect outlet for advertising Speed Perks. Research shows that NASCAR fans are 24% more likely to shop at an automotive specialty retailer than non-fans. NASCAR fans are also 24% more likely to change their motor oil on their own than non-fans. An avid car guy himself, Hornish is looking forward to representing Speed Perks in Kentucky.(Richard Petty Motorsports), see an image of the car on the #9 team paint schemes page.(7-8-2015)
