during the Charlotte Motor Speedway media tour at the NASCAR Hall of Fame on Tuesday, Furniture Row Motorsports General Manager Joe Garone announced that Bass Pro Shops will sponsor Martin Truex, Jr. in the #78 Furniture Row Racing Toyota for nine races in 2016. First race scheduled is the Daytona 500. The Coca Cola 600 at Charlotte is another scheduled race. No word on terms or how many years. Bass Pro Shops has sponsored Tony Stewart’s #14 Stewart-Haas Racing Chevy for 14-15 races a year along with one-race deals with #3-Austin Dillon and #1-Jamie McMurray.
See images of the scheme on the #78 Team Schemes page.(1-19-2016)
UPDATE: Bass Pro Shops, America’s most popular outdoor store, will be a primary co-sponsor on Martin Truex Jr.’s Furniture Row Racing Toyota Camry during the 2016 NASCAR Sprint Cup Series season. The partnership calls for nine primary Bass Pro Shops paint schemes on Truex’s #78 Toyota, beginning with two races during Daytona Speedweeks – the 150-mile qualifying race on Thursday Feb. 18 and the season-opening Daytona 500 on Sunday Feb. 21. Bass Pro Shops’ remaining seven primary races on the #78 will be at Phoenix (March 13), Texas (April 9), Talladega (May 1), Kansas (May 7), Charlotte (May 29), Daytona (July 2), Bristol (Aug. 20) and Homestead. (Nov. 20). Bass Pro Shops will have an associate sponsorship status when it’s not a primary on the #78 Furniture Row Racing Toyota.
The partnership represents an expansion of Bass Pro Shops’ longstanding relationship with Truex, an avid outdoorsman, who was previously sponsored by the Springfield, Missouri-based company from 2004 through 2009 when he drove for Dale Earnhardt Inc., which resulted in two Xfinity Series Championships (2004, 2005). Bass Pro Shops was the primary sponsor of these two championships.
‘I’m very excited to have Bass Pro Shops as a primary co-sponsor on the #78 Furniture Row Racing Toyota,’ said Truex. ‘In addition to my passion for fishing, hunting and the outdoors, Bass Pro Shops founder Johnny Morris is a personal friend and a hunting buddy. With our manufacturer changing to Toyota, our Furniture Row Racing team is positioned to take both companies to Victory Lane and contend for the 2016 NASCAR Sprint Cup Series championship.’
‘We are thrilled to continue our longstanding relationship with Martin Truex Jr. – a passionate driver and outdoor lover – while further aligning with our friends at Toyota,’ said Johnny Morris, founder of Bass Pro Shops. ‘NASCAR is an excellent platform for Bass Pro Shops and we are pleased to continue our strong alignments with Tony Stewart, Ty Dillon and Jamie McMurray.’(Furniture Row Racing)