Death Wish Coffee, ‘The World’s Strongest Coffee,’ will serve as primary sponsor of Ty Dillon for the NASCAR Sprint Cup Series race at Dover International Speedway on Oct. 2, 2016. Death Wish Coffee, a privately-owned coffee manufacturer and distributor based in Albany, New York, will be featured on the #95 Chevrolet SS Circle Sport/Leavine Family Racing entry. The partnership marks Death Wish Coffee’s first NASCAR sponsorship. Founded by Mike Brown in 2012, Death Wish Coffee was engineered in Brown’s small coffee shop in Saratoga Springs, New York, after customers asked for a stronger, bolder brewed coffee. Death Wish’s sales took off earlier this year when they won Intuit Quickbooks’ Small Business Big Game Competition, beating out 15,000 small businesses to win a fully-funded 30-second commercial spot in the 2016 Super Bowl broadcast.(Richard Childress Racing), see an image of the car on the #95 team paint schemes page.
