UPDATE 2: Saturday’s NASCAR Cup Series race from Kansas earned a 1.2 rating and 2.18 million viewers on FS1, flat in ratings and up 7% in viewership from last year (1.2, 2.04M), but down 25% and 17% respectively from 2017 (1.6, 2.62M). Brad Keselowski‘s win was the fifth Cup Series race this season to post an increase, topping last year’s full-season total of four. Head-to-head, NASCAR on FS1 earned a larger audience than Game 1 of the NHL Western Conference Final on over-the-air NBC (Blues-Sharks: 2.09M).(Sports Media Watch)(5-16-2019)
UPDATE: After initially tracking to be down, ratings were up 7% in viewership, from 2.04 million last year to 2.18 million this year.
After initially tracking to be down based off overnights, @FS1's Monster Energy NASCAR Cup Series race @KansasSpeedway last Saturday night winds up being up 7% in viewership, from 2.04 million last year to 2.18 million this year. pic.twitter.com/cpPONQoTKq
— Adam Stern (@A_S12) May 14, 2019
Overnight TV ratings for the Digital Ally 400 at Kansas Speedway were down slightly from last year’s race.
? Top five markets:
1) Richmond: 4.6
2) Greenville: 4.5
3) Greensboro: 4.2
4) Charlotte: 3.4
5) Indianapolis: 3.3 pic.twitter.com/4lKNNehsi3
— Adam Stern (@A_S12) May 13, 2019