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Kentucky Speedway names Big Ass Fans “Official Comfort Provider”

Kentucky Speedway and Big Ass Fans have launched an initiative to provide enhanced patron comfort during this year’s Monster Energy NASCAR Cup Series Quaker State 400 presented by Walmart race weekend July 11-13. Big Ass Fans will be the “Official Comfort Provider” at the track.

“We are constantly trying to elevate our guest experience at Kentucky Speedway and partnering with our Lexington, Kentucky neighbor, Big Ass Fans, to create a more pleasant outdoor experience throughout the facility is a perfect example of those efforts,” said Mark Simendinger, General Manager of Kentucky Speedway. “It’s common for outdoor venues to acknowledge that Mother Nature is the one element out of event management’s control; however, we are excited to be an innovation leader by tapping into the expertise of Big Ass Fans to find solutions to one of those Mother Nature elements…heat!”

In addition to the designation of being the “Official Comfort Provider” at Kentucky Speedway, Big Ass Fans will be prominent at the track’s VIP Check-In along with other key locations throughout the venue.

“We couldn’t be more excited and proud to serve our neighbors, friends and customers,” says Lennie Rhoades, Big Ass Fans CEO. “Kentucky Speedway has been known as one of the most unique stops on the circuit and this year, it’ll be the coolest stop.”

Action begins at Kentucky Speedway in July with the NASCAR tripleheader weekend anchored by the Monster Energy NASCAR Cup Series Quaker State 400 presented by Walmart on Saturday, July 13. The Gander Outdoors Truck Series Buckle Up in Your Truck 225 starts the weekend on Thursday, July 11 and the Xfinity Series Alsco 300 is Friday, July 12.

Tickets, Pre-Race Passes and campsites are on sa­­le at http://www.kentuckyspeedway.com, by calling (859) 578-2300 or visiting our speedway ticket offices at 1 Speedway Drive, Sparta, Kentucky 41086, just off Interstate Highway 71 Exit 57 and Kentucky Highway 35 N.