This season is the final year of Monster Energy’s entitlement sponsorship of the Cup Series. Next year NASCAR is working toward a tired sponsorship approach that will see multiple companies with different levels of involvement. See more information on the NASCAR Series Sponsor page.
.@NASCAR is in advanced talks with several companies for the new sponsorship model, and it's still expecting to start unveiling deals/details this year, per @Daryl_Wolfe.
➖ Brands in talks include A-B, Coke, Geico, Comcast, Monster, per sources; NASCAR is also chasing a telco. pic.twitter.com/itDTr4tckV
— Adam Stern (@A_S12) September 2, 2019