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Final Darlington TV ratings

UPDATE:  With a rain-delay pushing the start past 10 PM ET, NASCAR Darlington ratings unsurprisingly hit a new low.

Last Sunday’s NASCAR Cup Series race from Darlington (S.C.) averaged a 1.1 rating and 1.86 million viewers on NBCSN, down 27% in ratings and 30% in viewership from last year (1.5, 2.66M) and down 39% and 40% respectively from 2017 (1.8, 3.10M).

The race, which was scheduled to begin at 6 PM ET, did not start until after 10 PM due to inclement weather.

Even with the lower numbers, NBCSN is averaging 2.50 million viewers for NASCAR coverage this season (including streaming) — up 5% from the network’s first eight races last year (2.38M). It was not immediately clear if last year’s average includes a Monday rainout at the Brickyard.

Sports Media Watch

Original post 9-2-2019: Overnight ratings for the Bojangles’ Southern 500 at Darlington Raceway were 1.13.  Due to rain, the race started nearly 4 hours later than scheduled.