UPDATE: Last Sunday’s NASCAR Cup Series Brickyard 400 averaged a 1.9 rating and 2.97 million viewers on NBC, easily the lowest rating and viewership in the 25-year history of the race (excluding rainouts). The previous lows were a 3.0 and 4.70 million for the 2015 edition on NBCSN.
Kevin Harvick’s win declined 44% in ratings and 47% in viewership from 2017, the last time the race was run as scheduled. That was also the last time it took place in its former July date.
The race moved to the fall last year, but Sunday marked the first time that it has aired opposite the NFL. Last year’s race was originally scheduled to do so, but was postponed to Monday due to rain.
Despite the lower numbers, the race still ranks the highest rated and most-watched Cup Series telecast since Daytona in July. That race had a 2.1 and 3.29 million despite being postponed a day. Not coincidentally, the Brickyard and Daytona are the only races that have aired on broadcast television since May.
Original post 9-9-2019: NBC earned a 1.9 overnight rating for Sunday’s race from Indianapolis Motor Speedway. 2018’s race was delayed until Monday.
? No direct comparison to last year's race, which was postponed to a Monday and aired on NBCSN.
— Adam Stern (@A_S12) September 9, 2019